leonradermacher

Services & pricing

Three ways to your website. You decide where my work ends.

Individual work has no list price: you see your build price in your demo, before you commit. Everything after is fixed and public: €349 setup once, Full Service from €99 a month. Your demo comes with a concrete recommendation and the reasoning. I recommend, you decide.

/01

Website only

I build your website. You take it from there.

Your build price
individualshown in your demo

Included

  • Bespoke design and finished copy, bilingual DE/EN
  • SEO essentials and a legal-pages baseline
  • AI SEO: readable and citable by AI search engines, checked with canyoureach.me
  • Handed over as a working package that belongs to you and moves with you

Domain, hosting, go-live and day-to-day operation are yours afterwards.

/02

Website + setup

I build your website and make it ready to run. Then it is yours.

Your build price
individualshown in your demo
Setup
+ €349one-time

Everything in Website only, plus

  • Domain and DNS, mailbox, analytics and booking setup
  • Go-live with SSL and an introduction to your admin area
  • Nothing technical is left for you to do

Hosting, security, updates and future changes are yours afterwards.

/03

Full Service

My recommendation

I build, set up and look after it. For good.

Your build price
individualshown in your demo
Full Service
+ from €99per month

Everything in Website + setup, plus ongoing

  • Hosting in the EU, security, updates, daily backups
  • Personal premium support: help and advice day to day
  • Support by phone, WhatsApp and your admin area

Cancel monthly, no minimum term. You take your website with you at any time.

Why no minimum term?

Because Full Service should earn its keep every single month, not through a contract. You can cancel after the first month and take your website with you. If you stay, it is because you are getting exactly what you wanted: never having to worry.

Know someone who needs this?

Every Full Service customer gets their own recommendation code. If someone names it with their enquiry and becomes a customer, you get a month of Full Service free once they have paid. You only pass on the code, nothing else: I never ask you for anyone else's details and I never write to anyone.

You see your price in your demo. It does not change at checkout. All prices are final.

Division of labor

Who takes care of what?

All three ways start the same: I build your website. The difference is who looks after it afterwards.

Website onlyWebsite + setupFull Service
Design, copy and the buildMeMeMe
Setting the website up and taking it liveYouMeMe
Domain and mailbox setupYouMeMe
SSL, analytics and booking setupYouMeMe
Hosting and day-to-day operationYouYouMe
Security, updates, daily backupsYouYouMe
Editing content, live right awayYouYouYou
Premium support by phone and WhatsApp––Me

Whichever way you choose: the website belongs to you. And you can switch later at any time, in both directions.

The tool behind it

This is how you run your business afterwards.

Not a mockup, but the real panel I run my own business with. Yours is tailored to your business: you get exactly the tools you actually need. Reservations, appointments, messages, texts, colours, all in one place, changed in seconds and live right away. No CMS jargon, no training. Click through.

leonradermacher.de
Overview: Everything at a glance

01 / 11 · Everything at a glance

* Sample data. No real customer data was used.

Perspective

The price comes after the proof.

A comparable, custom-built website from an agency typically costs €3,000 to €6,000 in one go, before you have seen anything. With me, the order is reversed: you see your website as a live demo first, then its price. And the day-to-day operation is not an open bill but a fixed, predictable number.

Agency, comparable website

€3,000–6,000

one-time, up front, plus ongoing maintenance

With me, before you decide

Your build price
in your demo
Setup, one-time
€349
Full Service, cancel monthly
from €99 / month

First the live demo, then the price. All prices are final.

What is possible

Custom does not mean less.

A site builder shows you what comes in the package. I build what your business needs: from a strong presence to a web application with its own logic. Your website can do all of this. What it really needs, you see in your demo.

The foundation

The presence that shows your business at its strongest: individually designed, legally sound, findable by Google and AI search engines.

  • 01

    Individual design & copy

    Design and finished copy, created and written specifically for your business.

  • 02

    Bilingual DE/EN

    Both languages from day one, more languages on request.

  • 03

    Gallery & portfolio

    Your rooms, your work, your dishes: large-format, with a lightbox.

  • 04

    Opening hours & directions

    Hours and location with a map, embedded in a privacy-compliant way.

  • 05

    Contact form

    Inquiries reliably reach your inbox, with spam protection.

  • 06

    Legal pages & cookie consent

    Imprint and privacy framework, and consent that actually blocks scripts.

  • 07

    AI SEO

    Readable and quotable by AI search engines like ChatGPT, verified with canyoureach.me.

  • 08

    Analytics without Google

    Visitor statistics, GDPR-compliant, with self-hosted Matomo.

  • 09

    EU hosting

    Your website and your data on servers in the EU.

Interaction & conversion

Your website starts working with you: visitors become reservations, appointments and inquiries.

  • 10

    Reservations & appointment booking

    Guests reserve, customers book appointments: our own booking system on EU servers instead of a US service.

  • 11

    WhatsApp direct contact

    One tap on the button and your customers message you directly.

  • 12

    Google reviews & testimonials

    Your best reviews and customer voices, placed where they convince.

  • 13

    Download area

    Menus, price lists, brochures as PDFs, replaceable by you at any time.

  • 14

    Events calendar

    A calendar for special evenings, promotions and dates.

  • 15

    Newsletter integration

    Sign-up right on the website, connected to your newsletter service.

Systems & integrations

When your business runs on its own processes, your website becomes a web application with its own logic.

  • 16

    Booking system with live availability

    Tables, rooms, classes or appointments with real, current availability.

  • 17

    Shop connection

    If you sell through Shopify, I embed your shop into the website instead of opening a second construction site.

  • 18

    Members & login area

    Protected content for customers, members or your team.

  • 19

    Local landing pages

    Several locations or service areas, each page findable in its own right.

  • 20

    Connecting your existing systems

    Shopify, inventory management, industry software or your app: your website talks to what you already use.

  • 21

    API integrations

    Custom interfaces when your processes need more than the standard.

  • 22

    Automatic emails

    Booking, order and inquiry confirmations go out on their own.

  • 23

    Tailored admin area

    A management area cut to your workflows, not off the rack.

  • 24

    Google Business connection

    Your Google Business Profile, cleanly connected to your website.

What your website needs is not written in a package. It is shown in your demo.

This list is not a price list and not a menu of checkboxes. It shows what is possible. In your demo you see what makes sense for your business: fully built, with a recommendation and the reasoning.

How your price comes about

What your website should do determines its price.

Three questions are enough to know the scope of your website. And the scope determines your build price.

/01Should your website present your business strongly: services, menu, opening hours, directions?

That is the foundation of every website I build: bespoke design, finished copy, gallery, contact, bilingual, optimized for Google and, thanks to AI SEO, readable by AI search engines like ChatGPT. If that is exactly what your business needs, your build price stays modest.

/02Should guests reserve, customers book appointments or reviews be visible?

Then your website plays an active part: reservations or appointment booking, Google reviews, downloads such as menus or brochures. I plan building blocks like these straight into your demo.

/03Does your business need workflows of its own, say a booking system, a shop or connections to your software?

Then your website becomes a custom solution with its own logic: a booking system with live availability, a shop connection, industry-specific integrations. I discuss that with you in detail before anything is built.

From your answers in the demo form I derive the scope. What your website costs, you see in your demo: as a concrete offer with a recommendation and the reasoning. You can question both in our conversation.

Service catalog

What is included. And what is not.

No fine print: what the build, the setup and Full Service cover, and what counts as a project of its own, all laid out here. The same overview applies to your offer later on.

/01every website

Included in the build

  • Bespoke design, structure and finished copy, DE/EN
  • SEO essentials, fast load times, scroll animations
  • AI SEO: readable and citable by AI search engines like ChatGPT, checked with canyoureach.me
  • A working baseline for your imprint and privacy policy
  • Migration of existing content
  • Your own admin area
  • Handed over as a working package that belongs to you
/02€349 one-time

Included in the setup

  • Domain and DNS setup, your email stays untouched
  • Mailbox, analytics and booking setup
  • Connection to your Google Business Profile, a ready-made data processing agreement
  • An introduction to your admin area
  • Go-live including SSL
/03from €99 / month

Included in Full Service

  • Hosting in the EU, SSL, daily backups, outage monitoring
  • Security and software updates, performance checks
  • Edit your content yourself, without limits
  • Personal premium support: help and advice on your site
  • Support via admin area, phone and WhatsApp
  • Privacy built in: a cookie banner that loads nothing before consent, visitor analytics without Google
/04fixed price up front

Billable, only with your approval

  • New pages, new features, new integrations
  • A redesign or new branding
  • Extensive copy and content production by me
  • Image sourcing and image editing
  • Special requests such as a login area, newsletter or blog

Support, explained honestly

Full Service means operation plus support: I keep your website running and I am there when you need me. Your content you edit yourself, without limits and live right away. A question about your admin area, advice, a second opinion: you will never see an invoice for that, within fair bounds it is simply support. Real hands-on work by me, say a new section, a rebuild or an integration, gets a free quote with a fixed-price guarantee up front.

Without your explicit approval, there are never any additional costs.

And if you don’t like the demo? 

Then you say no, and it has cost you nothing. The risk is on me, deliberately.

[email protected]